This dashboard compares all 48 nations competing in the 2026 FIFA World Cup, comparing football metrics: squad average age, squad market value, and World Cup appearances against World Data Lab's consumer spending and demographic metrics, including per capita spending, total consumer market, spending growth, consumers, and consumer class share. You can select any metric for each side and click any country to drill into detail, revealing how a nation's footballing pedigree compares to its economic footprint. Throughout, a “consumer” refers to an individual that spends more than $13/day, the global threshold used for the population entering the middle class. This figure uses World Data Lab's World Data Intelligence (WDI) platform, a globally consistent dataset tracking and forecasting consumer spending and demographics across 190+ countries and 9,000+ cities through 2036.